Growth Marketing Manager

About the job 

Impero, a rapidly-growing SaaS company specializing in helping large organisations become and stay compliant, is looking for a Growth Marketing Manager to take responsibility for optimising our marketing spend and performance and help grow revenue in our key markets. 

The role  

As our Growth Marketing Manager you will have primary responsibility for creating, executing and testing our growth strategies. You’ll own our global acquisition marketing strategy and budget, working closely with our CMO, Director of Business Operations and team of marketing specialists. 

With a key goal of efficient and effective marketing pipeline generation and progression, you will help create revenue growth as our subject matter expert on paid channels, testing, and optimisation. You should have expertise in LinkedIn and HubSpot and be passionate about using paid channels to complement a buyer’s journey to ultimately create and capture demand. Experience of Dreamdata or similar revenue attribution platforms is preferable.  

Who are we?   

We’re an ambitious scale-up SaaS company listed on Nasdaq First North in Copenhagen, providing an easy-to-use compliance management platform for larger organizations. In essence, we are here to increase trust and transparency through enabling solid processes for tax and finance compliance, as well as to an increasing degree in the ESG arena.   

The Impero platform enables organizations to easily manage compliance through digitization and automation of risk and control management, documentation, and reporting. Our customers include some of the world’s most famous and trusted brands such as Maersk, the Volkswagen Group, Siemens AG, and Group M.    

Your day-to-day 

• Develop and execute comprehensive performance marketing strategies to help drive acquisition, customer retention, and revenue growth. 

• Manage and analyze marketing data and metrics to measure campaign performance, identify areas for improvement, and provide actionable insights to the team. 

• Working with our tech stack (HubSpot, Lusha, ChiliPiper, WordPress, etc) to continuously optimise our processes and performance 

• Create clear and simple reports in collaboration with our CMO and Director of Business Operations 

• Work with our Sales organisation to drive pipeline progression and identify and execute ABM campaigns in key markets 

• Optimise website and landing pages for conversion rate optimisation, using A/B testing and data analysis to improve user experience and drive conversions. 

• Stay updated on best practices, emerging technologies, and performance marketing trends to continuously innovate and drive growth strategies.   

  
  

What you’ll bring 

This role is ideally suited to a candidate with strong analytical thinking, expert understanding of paid metrics, tests and strategies to optimise performance, and a passion for using marketing to create and capture demand and drive revenue growth and retention.   

Using LinkedIn and HubSpot as our primary channels for growth, previous experience in a similar role at a B2B SaaS company is an advantage. You should have strong stakeholder management skills, and excellent oral, written, and presentation skills, as well as the ability to collaborate and work cross-functionally to drive business results in a fast-paced environment. 

Fluency in German is an advantage, but not required.  

What we offer  

We offer an open, friendly and international working environment including a great deal of flexibility. We would love to welcome you to our office in Copenhagen where you will meet an engaged team sharing the purpose of making trust and transparency easy.   

At Impero, we have implemented a people-first culture based on the understanding that the right people are key to securing remarkable growth. You will be reporting to our CMO, and we will support you through your onboarding as well as through your continuous development. We offer a competitive salary and benefits package including access to pension scheme and insurance coverage as well as lunch, coffee, soft drinks, etc.   

At Impero you will get the opportunity to work in a collaborative, international, and dynamic environment with a lot of flexibility. We aim to create a fun atmosphere based on the values of care, curiosity, transparency, and being a bit rebellious. We are keen on trying out different sports activities across the organisation and welcome any suggestions to create a fun experience.   

If you have any questions about the job please contact CMO, Shane King on +45 53 50 73 07 

Please note 

We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you hitting apply, even if you are worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, color, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.