Coca Cola
Director, Human Insights
Description
Summary:Job Title: Director, Marketing – Human Insights - Europe Flexible Location
Location: Europe Flexible Location
As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquiregreat brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.
What You’ll Do for Us:
Shape and implement theHuman Insights (HI) learning plan agenda,comprising future consumption and shopping tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding.
Effectively embedstrategic insightsto the total trademark, which will shape brand plans, LRP (long range plan) and enable key stakeholders to make strategic decisions.
Drive winning culture with inspired, engaged, focused and empowered the bigger HI team.
Bethe voice of the consumer to each of our stakeholders focusing on Business questions, leveraging the value of the human narrative vs just focusing on numbers and pure marketing research.
Applies disciplines of Growth Behavioral Science, Segmentation, Differentiation, Habits, Drinking moments...
Leverage the collective intelligence of the full Insights Network, including Global HI and Marketing Performance, Platform Services and Strategy and Insights.
Orchestrate multiple stakeholders, delivering the highest priority and enterprise-wide insight solutions, in a holistic fashion.
Bring fresh thinking and ways of working from external sources of insights.
Qualifications & Requirements :
Bachelor’s degree required
10+years of experience in Consumer Insights, Market Research, Analysis, Shopping insights, preference for additional Marketing, Innovation, experience.
Proven Knowledge of qualitative and quantitative research tools. Key on innovative and agile ways to answer questions, focusing on how insights will be activated.Working knowledge on strategic modelling to feed into market clustering, target-setting and scenario planning
Ability to translate technical / market research information into compelling business implications and call to action/ recommendation to the business and effectively embed with key stakeholders
Ability to influence key stakeholders to make consumer-led decisions
Strong can-do attitude, with a leaning towards action more than debate
Has healthy and intuitive balance between leadership andcollaboration
Comfortable in high pressure and uncertain environments
What We Can Do for You:
Iconic & Innovative Brands :Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always expanding
Expansive & Diverse Customers : We focus on diversified and large range of customers each day
Critical experiences : We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day
Growth Culture : learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.
Skills:
Human InsightsHusk at skrive i din ansøgning, at du så jobbet hos Ofir