Loyalty performance manager Europe - EXTRA Loyalty & Member Services
At Circle K, we want to make it EASY for our customers and ensure that they feel valued and appreciated. We do that through our loyalty program EXTRA. From our existing customer loyalty program we get an immense amount of data on our customers, on which our Data and Analytics team analyze and produce valuable analytic information. Key for any data is of course understanding it and translating it to become relevant recommendations to key stakeholders on the basis of it to create value to the Customers and Circle K.
As a Loyalty performance manager you will work with loyalty insights from our Data and Analytics team, facilitate the knowledge across BUs in Europe and make concrete recommendation on how to increase performance on loyalty in each BU. These recommendations will be based on insights data, current financial information and a commercial understanding to create as strong a foundation for the recommendations as possible. The purpose is to support the overall goals for Loyalty and help BUs in making fact based decisions on how to best grow loyalty and the value of the EXTRA customers. You will lead best practice efforts on which communication initiatives and offers that works best and that we should push across BUs. You will also own business cases and financial evaluation of new concepts and initiatives supporting the continuous improvement of the EXTRA concept and customer experience. It will also be your responsibility to guide the Loyalty team on financial performance and effects.
The role as Loyalty performance manager is a new role and the Loyalty team is still in a formative process as we are scaling to take out the potential. Although there are defined ambitious goals, you need to help to structure and define the roadmap and processes which support us in achieving our goals. You will be part of the European loyalty management team and will be a key contributor in this team.
Who You Are
You are a team player who thrive at getting everyone to succeed and understands how to communicate across cultures and levels in the organization.
You are great at translating and communicating data into concrete recommendations that includes addressing the value of the recommendation.
You will, based on insights, recommend best practice across BUs to ensure maximum effect of the communication efforts.
You are a storyteller who understands how to communicate facts into a story on how certain actions will help grow the business.
You can work with complex data and across many stakeholders and still keep a focus and a pace that will help you reach your targets.
You are a self-starter who is comfortable setting the pace. You’re excited by the prospect of fostering growth, efficiency, and a positive culture on a team that’s just getting started
What You Will Be Doing:
Thoughtfully serve as a loyalty performance champion and help define the initiatives and roadmap of EXTRA in Europe delivering maximum value pr. BU. This roadmap needs to support the journey of building scale efficiently across our European business.
Work cross-functionally with loyalty communications team, loyalty D&A team as well as the BU loyalty teams, being concrete on the value of the loyalty program and its initiatives.
Deliver strong presentations in power point to communicate actionable insights, planned initiatives, and actions taken to create commercial value.
Work closely with the Loyalty Customer experience director, Loyalty Operations director and Loyalty Communications director to build clarity of the timelines in the European loyalty department.
Strategic planning - Communicating timelines and guide expectations on initiatives and the value of those.
Collaborate closely with the Loyalty Analytics team to define, measure, and report on the key performance indicators of performance and business value.
What We Need:
4+ years of finance, data and analytical experience driving business performance.
Good analytical understanding of how to translate complex and big amount of data into single understandable recommended actions with a business value.
Strong commercial understanding, ensuring link between BUs P&L and loyalty initiatives.
Good technical understanding to ensure link between technical roadmap and the business value loyalty team will deliver.
Demonstrated ability to communicate complex information in a condensed manner to a wide range of audiences, verbally and in writing.
Strong people skills understanding how to meet people and create buy-in for ideas no matter their level in the organization.
Masters degree in Finance, Economics or similar.
Consultant background or similar and strong communication skills. Delivering strong power point presentations to support initiatives, timelines and business value.
Demonstrated experience leveraging qualitative and quantitative insights to plan and prioritize feature ideas.
Ability to work effectively with remote teams, comfortable managing communications across multiple channels (email, Teams, etc.) and geographies to get people aligned and get things done.
Excellent written and oral communication skills in English.
We encourage you to apply by September 30th, . The process will begin earlier if the right candidate has applied.
You don't meet all the necessary qualifications? Research has indicated that women and minority candidates tend to be less inclined to apply for job positions unless they meet every single qualification. At Circle K, we are fully committed to creating a diverse, inclusive, and genuine work environment. Therefore, if you're enthusiastic about this role but your background doesn't perfectly match every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Only applications received through our online system will be considered, not via e-mail. We are looking forward to your application!
We know great companies are built from within, by great people like you. Come grow with us!
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