Marketing Specialist for restaurants

Job Description Outline

1. Position Title: Marketing Specialist for Restaurant Group
2. Key Responsibilities:
• Develop and execute marketing strategies to increase brand awareness and customer engagement.
• Manage social media platforms with a focus on food photography, reels, and promotional campaigns.
• Collaborate with the culinary and operations teams for seasonal promotions, menu launches, and events.
• Analyze customer feedback and market trends to improve campaigns.
• Handle digital marketing initiatives like SEO, email campaigns, and paid ads.
• Establish partnerships with influencers, local businesses, and media.
3. Qualifications:
• Proven experience in restaurant or F&B marketing.
• Creativity in storytelling and content creation.
• Expertise in social media marketing, analytics tools (Google Analytics, Meta Ads Manager), and email marketing platforms.
• Strong organizational and project management skills.
• Experience in graphic design or photography is a plus.
• Bachelor's degree in Marketing, Communications, or a related field.

Recruitment Strategy

1. Job Posting Platforms:
• General: LinkedIn, Indeed, and Glassdoor.
• Niche: Culinary Agents, Poached, or Restaurant-specific job boards.
2. Targeted Approach:
• Reach out to marketing professionals with F&B experience via LinkedIn.
• Partner with local universities offering hospitality or marketing programs.
• Attend or sponsor food-related industry events and network with marketing professionals.
3. Compensation and Perks:
• Competitive salary.
• Discounts or complimentary meals at the restaurant group.
• Professional development opportunities (courses, certifications).
• A dynamic work environment with room for creativity.

Sample Job Post

Marketing Specialist

Are you passionate about food, marketing, and creating unforgettable dining experiences.a], as we bring unique flavors to life!

What You’ll Do:

• Craft compelling campaigns that capture the essence of our cuisine.
• Engage with our community across digital platforms and in-person events.
• Collaborate with chefs, photographers, and influencers to create buzzworthy content.

What We’re Looking For:

• A foodie with marketing chops.
• in F&B marketing.
• A social media enthusiast with an eye for detail.