What we give
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
As a Nordic Business Print Marketing Specialist, you will work with the development and implementation of various marketing programs and activities for business print solutions - marketed to home office users and SMB. Your main objective is to drive revenue growth in close collaboration with the sales team by strengthening Canon brand position, awareness and stimulating print demand. Your responsibilities and tasks include, but are not limited to: B2B acquisition marketing, including demand generation, content marketing, sales collaterals, paid social, webinars, events, and CRM (direct to customers as well as via retail partners and distributors) Development of value propositions for end-users and retail partners Actions to stimulate print demand (both towards consumers and businesses) Localisation and implementation of centrally led retail partner programs, campaigns, promotions and product launches towards the target audiences together with retail partners and distributors Conducting industry and competitive analysis to be integrated to the positioning and messaging Analysis and reporting of executed activities and recommendations for future improvements Local champ for centrally led target audience insights
What we ask
You describe yourself as: Collaborative – you think “we” before “I” Influential – you lead by example and inspire Opportunity focused – you are driven by improvement and development Analytical – you see patterns and have focus on details
Experiences we would like to see:
We are looking for a person, who can achieve the exceptional by working collaboratively, thinking new and seeing the world the way our customers do. Experience in B2B content marketing, performance marketing, demand generation tactics and project management, handling multiple projects simultaneously Know-how when it comes to developing, implementing, and driving marketing activities together with external partners & agencies Experience working with customer insights and data Structured and entrepreneurial way of working and ability to ensure that high quality is delivered - even under pressure and with many stakeholders involved Experience to clarify, manage and prioritize several deliverables to meet deadlines Demonstrated ability to push through new ideas & ways to develop business Preferably Nordic and/or European outlook and cultural understanding, experience working cross border Experience in A/B and multivariate experiments is seen as an advantage
You will need BSc degree in Marketing or Business administration 3+ years of hands-on marketing experience in a B2B marketing role Knowledge of analytics tools such as Google Analytics Strong written and verbal communication skills, ability to shape style to audience, and experience to create strong working relationships across functions and borders Possibility to travel 3-5 days per month Fluent in both in spoken and written Danish as well as fluent in English