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Analytics & Search Manager, Aarhus

Do you have what it takes to turn our digital data into actionable insights, and would you like to influence our digital future of Arla on a local as well as global scale? Then this is your opportunity to take up a brand-new role in a growing digital department in one of the biggest marketing departments in Denmark.

Digital marketing is a fast-developing business area within Arla Foods, and in 2017, Arla was the most nominated company at the Danish Digital Awards. In this role, you will have plenty of opportunity to influence this ambitious digital journey and help win the data agenda.

Help set the direction for our digital marketing ambitions
As our new Analytics & Search manager, you will join 6 digital colleagues in our Digital department in Aarhus. Here, our mission is to connect our brands with our consumers through various digital platforms, ensuring commercial value creation. The department is driving digital activities across marketing and sales in Arla Denmark which means that we collaborate closely with the entire organisation on a daily basis.

You will drive build and own the traffic and data strategy, including SEO and PPC, by turning our digital data into actionable insights. And you do so through a data-supported digital marketing strategy, based on solid attribution models and consistent data gathering – because you know this is the answer to driving ROI.

This means that you will:

  • Be responsible for the consistent reporting and analysis of data in order to track and increase our digital marketing performance
  • Make recommendations based on the actionable insights you produce, making digital marketing decisions more consumer-centric
  • Monitor online trends and define and manage digital KPIs
  • Collaborate closely with local as well as global colleagues and external stakeholders such as media agencies and technology distributors to design digital solutions that meet business as well as consumer demands

“This job is a great opportunity to make your mark on a professional organisation with high ambitions while gaining cutting edge experience within your field,” says Head of Digital Kåre Berenthz Nicolaisen.

Digital marketing profile with solid stakeholder management skills
As you will be working in a complex stakeholder environment, your collaboration and communications skills are essential for your success. Moreover, you know how to keep a cool head and prioritise between different interests and demands, while being a valued external partner to our customers. With your ambitious approach and natural drive, you are not afraid to challenge status quo and take ownership of our digital marketing agenda. Furthermore, we imagine that you:

  • Have an MA, an MSc in economics and business administration or information technology or similar, but most importantly, you have the experience and abilities to couple digital analytics with business.
  • Have 2-5 years of experience with analytics/performance marketing, and it is a plus if you have experience with managing large digital projects.
  • Have experience with SEO, WebAnalytics, Excel and AdWords.

Application and contact
We process applications on a continuous basis and close the job opening once the right candidate has been found.

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