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Brand Manager

Job Description

As marketers, we believe in a proactive, customer centric marketing team that is driven by a culture of innovation and integrity!

As a Brand Manager in Novartis, you will be the person who crafts the brand’s outward image and perception; you will develop and deploy a cross functional omnichannel strategy in a close collaboration with other Novartis teams.

Your responsibilities include, but not limited to:
• Owns local brand plan aligned with global and Nordic strategy in collaboration with the Nordic marketing team; drives cross country alignment and best policies
• Designs clear value proposition for our customers; patients, HCPs and other key partners by an in-depth knowledge and understanding of their needs
• Leads and implements the segmentation, targeting, channel and marketing mix strategy, taking into consideration local market and customer needs
• Deploys strategic cross functional and omnichannel communication, and brings digital brand strategy from Nordic to national level
• Proactively assesses our marketing activities and takes follow-up actions

Minimum requirements

What you’ll bring to the role:
• Strategic approach in combination with operational experience turning strategy in to executional perfection in omnichannel environment
• Analytical skills ensuring understanding of patient and customer insights; Market and product life cycle understanding
• Marketing/Brand professional; skilled buyer for tactical services such as copywriting and creative media planning
• Experience in plan development & execution; with focus on omnichannel communication
• Can do attitude; great team mate, and a problem solver

You’ll receive:
Competitive salary, annual bonus, pension scheme, health insurance, flexible working arrangements, subsidized dining facilities, employee recognition scheme.

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