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Channel Manager & Customer Activation Manager

Our brands fight at the frontlines to give our consumers a better life. This is why we exist: To protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

Our products reach millions of people every day, as we fight to improve global access to the highest quality hygiene, wellness, and nourishment. We’re a growing community of 40,000+ diverse, talented entrepreneurs, and the driving force behind some of the world’s most loved and trusted brands.

Our portfolio includes Hygiene, Health and Nutrition brands such as Strepsils, Durex, Dettol, Nurofen, Galieve, Scholl, Veet, Nutramigen, Cillit Bang, Finish and Vanish. Health, Hygiene and Nutrition are the focus areas of our business and the categories under which our brands are organized. Each area is dedicated to building sustainable solutions that will help us address the challenges presented by global mega-trends like urbanization, climate change and digital transformation.

The Channel & Customer Activation Manager is responsible for developing and building Channel/Customer category expertise and shopper insights as well as executing the 4P strategy in the market. This includes trade story, distribution priorities and placement as well as pricing, distribution and promo strategy.

With solid local shopper and trade insights, the person on this position is acting as counterpart for the KAM team in making the right long-term business decisions. The position is also responsible for customer activation activities.


  • Alignment of Customer Category Strategy / Role with Retailer
  • Channel/customer category expertise and shopper insights
  • Must stock list (meaning distribution priority list) by channel/customer
  • Channel/customer execution incl. trade story, PICOS (picture of success in each customer), 4P opportunities
  • Category presence and placement recommendations, building close relationships with the trade
  • Brand activations to win in the market, including P&L for new launches
  • Market, consumer and shopper analysis and maintaining f.ex. Market share and listing trackers to track and communicate performance
  • Adapt to specific customers the brand category growth platform and trade engagement plans delivered by Nordic Trade Marketing.
  • Provide feedback and input on the Annual Brand Plan process, including the financial impact of the execution., improvements in sizing/pricing, 4P strategy on innovation pipeline, and competitor’s actions in a market.
  • Build 4Ps gap analysis and work with sales and customer marketing to agree upon/develop clear and specific plans for corrective actions
  • Work with Local Trade Marketing team to translate the defined shopper principles into optimum displays and on shelf point of sale solutions
  • Work with Brand Marketing team to ensure in-store activation focusses on brand priorities
  • Lead the activation of RB brands within key Retailer Events from the creation of consumer activation concepts aligned with Brand Marketing priorities to delivery of in-store Brand activation toolkit
  • Requirements

  • 3+ years of experience in sales, trade marketing or channel management in FMCG/pharmaceutical or retail company
  • Category management experience preferred
  • Experience in analyzing of large and complex data
  • Fluency in English
  • Planning and project management skills
  • Strategic thinker with confidence to effectively deliver account plan
  • Proven track record of P&L management, budget delivery and growth momentum.
  • Proficiency in MS Office
  • Our offer

  • A great chance to advance your career, taking a more holistic, strategic view of different brands
  • A unique opportunity to gain experience in working in a multi-functional / multi-national environment
  • Influence on key decisions
  • A friendly and challenging working environment
  • Cooperation with a positive, smart, and passionate team
  • Flexible working hours/possibility to work remotely
  • Fixed-term contract (18 months from starting date) with possibility for a permanent employment

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