Head of Digital Advertising

Plecto is looking for an analytical and tech savvy Head of Digital Advertising to join our team in Aarhus, who can take Plecto's marketing to a new level! As a Head of Digital Advertising you will have full ownership of the following lead generating channels: advertising across platforms (FB, IG, AdWords, LI, PPC), e-mail marketing, website. 

 

Your tasks:

  • Making sure tracking of all campaigns and initiatives is done right at all times
  • Optimizing funnels and conversion rates across channels
  • Ongoing reporting on performance, to the CMO
  • Making sure Plecto’s website is up to date and performs the best way possible, by looking into data and working closely together with tech and design. You will be responsible for ongoing optimization of the content and doing splittests
  • Segmenting audiences and optimising campaigns to increase effectiveness
  • Carrying out A/B testing on automated marketing campaigns to maximise results and optimize user journeys
  • Close collaboration with Content Creators, Digital Designers and Sales Department

 

Personal skills:

  • You use data to make strategic decisions and to optimize performance
  • Strong analytical mindset and an ability to analyse campaigns
  • User centered approach to all marketing related efforts
  • Tech Savvy in regards to working with data and several CRM and software programmes 
  • You are proactive and always up to date with the latest news in regards to automation

 

What do we offer? 

  • Attractive compensation package
  • Relaxed and friendly office environment
  • Being a part of a young and growing team
  • Breakfast and lunch, free drinks and coffee
  • Yearly company retreats

  

About Plecto

Plecto is a Danish SaaS startup with locations in Aarhus, Warsaw, and London. We're a platform specialized in data visualization and employee engagement that aims to engage and motivate thousands of teams around the world in a performance-driven culture. We strive to maintain a relaxed working environment, promote transparency, a positive attitude and good communication. We are on an immense growth journey and we want you to be a part of it. 


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