Head of Field Marketing

Siteimpove is looking for a highly motivated, sales-focused “Head of Field Marketing”. The “Head of Field Marketing” is the glue between the local field marketing organization and the HQ marketing organization.

A qualified “Head of Field Marketing” has strong understanding of sales-focused marketing as well as our audiences of enterprise digital and marketing leaders. You enjoy working with sales leaders and local field marketers to understand the needs of the sales teams, and meeting those needs through effective partnership, strategy, and execution.

You will report directly into the Global CMO. In this role, you don’t have any direct reports as all our local field marketers are reporting into the local sales leader. This means that you must get along in a matrix organization where you influence and direct people without the direct authority.

Responsibilities

  • Ensure relevant information is shared between global and field (in both directions) and collaboration mechanisms are put in place.
  • Support, train, and coach regional field marketers.
  • Facilitate regional marketing planning, follow up, governance, and KPI reporting.
  • Track and report on field marketing activities and performance.
  • Help roll out global marketing programs, initiatives, and launches in the field.
  • Help regional marketing functions refine their strategy.
  • Help global marketing functions refine their strategy based on regional feedback.
  • Ensure field marketing adheres to global brand marketing standards and is aligned to the product marketing strategy.
  • Partner with sales leadership on territory planning.
  • Set the standard for effective account-based marketing practices.
  • Set the standard to ensure effective collaboration across marketing and sales roles for regional campaign execution.
  • Improve field marketing campaign efficiency in terms of ROI.
  • Ensure key regions have agency support for translating and regionalizing corporate marketing content.
  • Ensure field marketing contributes productively to the business reviews of the sales team they support.

Requirements

  • Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.
  • International experience is a requirement.
  • Several years of marketing experience.
  • Strong communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.
  • Detail-oriented and organized, and able to meet deadlines.

We also offer amazing perks!

  • Great and Inspiring Company Culture. We are passionate, innovative and people-centric. Consistently named as a great place to work across the globe.
  • Amazing Kitchen Staff. Our celebrity head chef and his kitchen staff cook delicious lunch for us every day. There’s always cake on Fridays and on special occasions and celebrations (which, luckily, is quite often). Naturally, we offer free coffee, free sodas, and free fruit ad libitum. Opportunity to buy food to take home at extremely reasonable prices.
  • Outstanding Office Location. We are located in the heart of Copenhagen in a beautiful building sometimes referred to as “the Palace” by our employees.
  • Own Friday Bar. On the top floor, we have our very own Friday Bar with quality beverages. In the summer, we may take the party to our cozy courtyard for barbecuing in the sun.
  • Corporate Social Responsibility. We do various activities to be a good corporate citizen, and we are very proud to be a socially responsible company, internally and externally.

How To Apply

Click on the “Apply now” button now to submit your application. If you have any questions regarding the job or need a reasonable accommodation to apply, feel free to contact our HR Business Partner Jacob Bjerrehuus at jbj@siteimprove.com.

Siteimprove is a global corporation and has developed data practices designed to assure your personally-identifiable information is appropriately protected. Please note that personal information may be transferred, accessed and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at Siteimprove.com/privacy.


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