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LEGO House PhD in Design for Play at Design School Kolding

LEGO House PhD in Design for Play at Design School Kolding 
Design School Kolding, together with LEGO House are looking for a PhD student with a special interest in play experience to contribute in building up an innovative knowledge environment in the field of Design for Play. Greater perspective of this PhD is to inform the understanding of creativity, play and learning. 
Design for Play  
Design for Play is a Scandinavian hub for play and design that demonstrates how research into play can achieve a practical impact. The founding partners are Design School Kolding, LEGO Foundation, the LEGO Group. The partnership initiative will produce specific solutions and encourage a more comprehensive dialogue about exploring and recognizing the potential of play for children and for adults.  
With an applied research approach, Design for Play is closely related to practice and will include a strong element of making, engaging and co-creating with users. The purpose is to learn from both structured and unstructured play scenarios and to inspire children to grow up as creative designers of their own life and the world around them.  
The associated master degree with an area of specialization in Design for Play will educate highly specialized play designers with a unique benefit to all companies and public institutions working with play. The programme affiliates some of the world’s best designers, researchers and knowledge partners in the field.  
PhD in the quality of the play experiences in LEGO House 
We hereby invite proposals for PhD projects focusing on –The quality of the play experiences in LEGO House.    
We expect the PhD project will focus on below research questions:

  • How can LEGO House experiences be qualified with point of departure in the five play characteristics and holistic skills defined by the LEGO Foundation. Furthermore, with a broader view on 21st century play characteristics in general? 
  • What kind of tools, techniques and interventions can be developed to help the LEGO House team qualify the LEGO House experience and explore how play characteristics can be applied with specific intentions and outcomes in mind? 
  • How can learning through play experiences be documented and made sharable and relevant for play designers, teachers, parents and policy makers?  
For more information about the play characteristics and the holistic skills as defined by the LEGO Foundation please read the leaflet “What we mean by: Learning through Play” – you can find it on ;
The PhD research will have focus on LEGO House Play experience: 
  • Data collection and documentation in LEGO House based on mixed methods, including observation techniques, interviews, survey etc. 
  • Development of tools, processes and matrixes to qualify the quality of the LEGO House play experience that can be put into practice through LEGO House designers and LEGO House play agents 
  • Develop formats for documentation of the play experiences in LEGO House. 
  • Running co-development workshops and processes for involved partners, especially the LEGO House team. 
  • Close collaboration with the LEGO House team, the LEGO Foundation and external partners. 
About us 

Design School Kolding
is an independent institution under the auspices of the Ministry of Higher Education and Science. We offer high quality BA, MA and PhD Degree Programs with teaching based on innovative practice and research in close collaboration with the business community. We also offer postgraduate courses and consultancy services. Our BA program comprises five study programs, Communication Design, Industrial Design, Fashion Design, Textile Design, and Accessory Design, and interdisciplinary courses within methods, aesthetics, design history, the history of science as well as form studies. Our MA program is an international, cross-disciplinary program that supports and challenges the above-mentioned design fields and allows students to specialize in one of three areas: Design for Play, Design for Sustainability and Design for Social Inclusion; areas to which we also dedicate our research and development activities.  
Design School Kolding has approximately 85 fulltime employees. The school offers a dynamic work environment with dedicated colleagues from many different backgrounds. The atmosphere enriches daily work and brings life to the old factory building, which is constantly changing to suit the school’s needs. 
With the three overall strategic areas of welfare design, sustainability, and play and design, Design School Kolding is dedicated to improving the world through design. This also means that Design School Kolding has a strong focus on creating an education that is relevant and aimed towards future employability. Another way of strengthening the education is by having research aimed towards the four directions of the programs, as well as towards the strategic areas. The research thus supports and develops the teaching while ensuring that there is cross-pollination between research and teaching with the researchers often using the student projects as data for their research. 
We offer a dynamic, internationally oriented education and research environment with close collaborations with external actors and research environments. 
LEGO House 
On September 28th2017 the LEGO House opened for LEGO fans of all ages in Billund, Denmark. LEGO House is called the home of the brick. It is a discovery center where guests in all ages can experience hands-on learning through play experience with LEGO bricks. The ambitions for LEGO House are high. It will be a light house with global appeal for high quality learning through play experiences. Especially families and school students will discover the transformative power of play in learning through LEGO Bricks. Being an organization with learning through play at heart, we know that we can always learn from our experiences and improve. 
The Facts 
The position is a full-time position and salary is according to the current collective agreement that regulates the Danish labor market.  
For the application to be considered, all three points listed below must be addressed with all mentioned materials enclosed: 
  • Project description of 4-6 pages. The project description should contain a letter of motivation, an account of the empirical knowledge/data which the applicant expects to use, a thesis statement, a theoretical base, methodical aspects and a brief overview of existing knowledge, and finally a preliminary research plan. 
  • CV of maximum 1 page. 
  • Diploma or alternatively a complete transcript of records (for BA and MA degrees). 
In order to be considered for the position, the applicant must have, as a minimum, a two-year MA degree or have earned 120 ECTS points achieving a similar degree prior to the date of appointment. 
The applicant must further have: 
  • MA degree in design, anthropology, pedagogy or other related areas 
  • Fluent oral and written Danish communication skills 
  • Outstanding oral and written English communication skills 
  • You are social as a person and eager to communicate with others 
  • Familiar with quantitative and qualitative methods 
  • Familiar with designing and facilitating creative processes 
  • Familiar with play, learning and creativity  
The application and materials must be in English.  

After the application deadline, a shortlist of the most promising applications will be made, which will then be assessed by an expert committee. Applicants will be notified of the committee composition. When the committee has finished its review procedure, each applicant will receive an assessment of his or her application. We welcome both national and international applications with respect to the fact that Design for Play is rooted in a Danish/Scandinavian context of design and play.  
Design School Kolding wishes to reflect its surrounding community and encourages anyone to apply for the position, irrespective of personal background. 
The application deadline is February 18st 2018, and the expert assessment committee will convene shortly thereafter. The position is to be filled by May 1st. or as soon as possible thereafter. 

For further information, please contact HR Line Willemoes Jørgensen, phone +4541314383 or mail: or Head of Research & Development Anne Louise Bang, phone: +45 22 64 74 02 or mail: 

A Q&A session will be held at Design School Kolding on 10th- Jan 15.00-17.00. No registration needed. Please prepare questions and bring your first draft project description.  

Also, please read the Design School Kolding Research Strategy: or pay a visit to the school website: ;

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