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Lillet Brand Ambassador

This is a 6-months assignment (commencing Spring 2021)

Do you want to take on an important role in our ambition to build Lillet into a true passion brand in Denmark? Then this might be a job for you.

Lillet is a French wine-based aperitif which we, at Pernod Ricard, are building into a true passion brand in Denmark. Our new Lillet Brand Ambassador will be assisting the Brand Manager in an executional role, supporting our success journey in building Lillet into a true lifestyle brand . Together you will lead the execution of the brand plans in on-trade (restaurants/bars/events) and in retail.

As our new Lillet Brand Ambassador you will be in charge of:

  • Planning, coordination, execution and follow-up of key events in on-trade e.g. Lillet pop-up event at key bars
  • Co-ordinating delivery of POSM to key events
  • Conduct tastings (on-trade & off-trade)
  • Education on Lillet (storytelling & product focused)
  • Build an efficient business network, representing Lillet as Brand Ambassador
  • Social Media content creation (at key on-trade events)
  • Key KPIs of the job are: Driving brand love, advocacy & knowledge amongst customers and consumers, as well as driving consumer trial, preference, and ultimately repeat purchase
  • The ideal candidate is:

  • Extrovert, energetic, passionate, self-driven, with a strong work ethic
  • Fluent in Danish and English
  • Driving license is a must
  • Team player with good interpersonal and communication skills
  • Digital/SoMe acumen
  • Experience from the Wine & Spirits industry is an advantage
  • Possessing a strong network within on-trade is a plus
  • Primary place of work is Copenhagen. Must be flexible to travel to other parts of the country
  • Open to a flexible working schedule during the 6-month period (evenings and weekends)
  • Working at Pernod Ricard Denmark
    At Pernod Ricard Denmark, we are ‘Proud to belong’, ‘Committed to care’ & ‘Empowered to perform’. Your skills, dedication and ambition help us create value. In exchange we offer you an opportunity to work with talent that are among the best within their field, and you will be met with interesting challenges and rich opportunities for personal and professional growth.

    We offer a challenging and exciting 6 months assignment in a convivial, ambitious and fun working environment with exciting career opportunities in a global network, a competitive compensation package, and competitive working conditions in Copenhagen, Vesterbro.

    Application and Information:

    For more information, please contact Brand Manager Danielle Astor ()We are conducting interviews continuously and will fill the position once we have found the right candidate, so please upload your application as soon as possible.

    About Pernod Ricard
    Pernod Ricard is the world’s no.2 player in Wine and Spirits, operating in more than 85 affiliates with 100 production sites all over the world. Pernod Ricard Denmark is a part of Pernod Ricard Northern Europe, based in Copenhagen. We are Créateurs de Convivialité. True to our founding spirit, we bring people together, inviting them to share authentic experiences and making new friends every day. We aspire to create a more convivial world, a world without excess. We hope to bring Good Times from a Good Place, striving to be the most sustainable, progressive and respected wine- and spirits company in the world.. For more information please visit our website: and

    Job Posting End Date:

    2021-04-01-07:00

    Target Hire Date :

    2021-02-15-08:00


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