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Marketing Manager - Finland & Estonia (maternity cover)

Description

Siteimprove is looking for a bright and energetic team player to join our Finnish & Estonian team, based in our Headquarters in Copenhagen. As Marketing Manager, you will be responsible for ensuring the ongoing success and brand awareness of Siteimprove in Finland and Estonia.

This is a fast-paced, high-growth culture so you need to be a self-starter with strong initiative and drive. You will report directly to the Country Sales Manager and work closely with the Global Marketing team, based in Copenhagen, and Marketing Managers in other regions.

What the Role is About

As a member of the Finnish & Estonian team at Siteimprove, you will play a pivotal role in lead generation and ensuring that potential customers know who Siteimprove is and what we do, hence ensuring we are positioned as the number one digital management tools solution provider in Finland & Estonia.

The position is a maternity cover lasting 12 months, with a possibility to transform to a full-time position after a year with the right candidate.

You will:

  • Create and execute lead generation campaigns and activities in line with the local sales and customer success teams’ goals.
  • Create integrated online & offline campaigns that increase conversions to prospects and nurture existing customers.
  • Generate, nurture, qualify and track leads and customers through working strategically and analytically with Siteimprove’s customer- and potential user-base.
  • Plan, conceptualize and execute local events, webinars, sponsored tradeshows events for Finland & Estonia working closely with stakeholders.
  • Drive local customer advocacy and customer campaigns.
  • Work closely with Group Marketing & Communications, Global Product Marketing based out of Copenhagen, to create and localize campaigns and materials that solidifies our position as the number one provider of digital management tools and solutions.
  • Own country marketing budget & track marketing expenses

What We Require of You

  • A few years working in a marketing, lead generation or sales enablement role within a B2B SaaS company and adept at qualifying and nurturing leads
  • Experience in campaign management, planning and handling online & offline events
  • Relevant education i.e. a Bachelor Degree, a Master Degree or any equivalent combination of experience and training that provides the required knowledge, skills and abilities.
  • Resourceful with a ‘make-things-happen’ attitude.
  • Strong collaboration and team building skills.
  • Native Finnish speaker + fluency in English.

What We'll Love About You

  • Experience with field and digital marketing in the IT industry, preferably with a software company.
  • Experience with online marketing, event planning, social media and online business models.
  • Excellent time management, organizational and planning skills.
  • Familiar with SalesForce and Pardot (or similar marketing campaign management and sales systems like Hubspot/Marketo/Eloqua) for campaign execution and lead and customer management.

What You Need to Know About Team Finland & Estonia

You’ll be joining a highly skilled team of Siteimprovers who are incredibly passionate about what they do and are characterized by their commitment to working as a team and ever-present customer focus. The Finnish & Estonian team is a great representor of our people-centric culture.

What We Hope You’ll Love About Siteimprove

  • Great and Inspiring Company Culture. Read more about the Siteimprovers and our inclusive, people-centric culture in this section here: https://careers.siteimprove.com/culture/
  • Outstanding Office Location. We are located in the heart of Copenhagen in a beautiful building sometimes referred to as “the Palace” by our employees.
  • Own Friday Bar .On the top floor, we have our very own Friday Bar with quality beverages. In the summer, we may take the party to our cozy courtyard for barbecuing in the sun.
  • Internal training team. We prioritize your personal development. Among other things, we offer extensive online and on-site training in our sales approach The Siteimprove Way of Selling.
  • Corporate Social Responsibility. Siteimprove is a global thought leader within the field of digital inclusion and we proudly give back to the community locally as well as globally.

What You May Already Know About Siteimprove

Siteimprove is a Danish-founded multinational company with 600 employees worldwide. In addition to our headquarters in Copenhagen, we have offices in 12 other locations worldwide and our more than 7,000 customers are spread across North America, Europe, and Asia-Pacific.

How You Apply

Click on the ‘Apply Now’ button to submit your application in English preferably. If you have any questions regarding the job, feel free to contact HR Business Partner Katrine Hallas krh@siteimprove.com . We review applications on a continuous basis, so the sooner you apply, the better.

Siteimprove is a global corporation and has developed data practices designed to assure your personally-identifiable information is appropriately protected. Please note that personal information may be transferred, accessed and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at Siteimprove.com/privacy


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