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Marketing Specialist - Finland

Are you our new Finnish Marketing Superstar? Copenhagen based

Siteimprove is looking for a bright and energetic team player to join our Finnish team. As our new full-time Marketing Specialist, you will be responsible for ensuring the ongoing success and brand awareness of Siteimprove in Finland. This role will offer great opportunities to participate in special assignments and projects, which will enhance your career development and personal growth. This is a fast-paced, high-growth culture so our new Marketing Specialist will need to be a self-starter with strong initiative and drive.

The position is located in our Copenhagen office and you will report directly to the Country Manager and work closely with the Global teams, based in Copenhagen and Marketing Specialists in other regions. We are looking to have our new colleague start in March. 


As a member of the Finnish team at Siteimprove, you will play a pivotal role in creating the local go to market strategy and ensuring that potential customers know who Siteimprove is and what we do, hence ensuring we are positioned as the number one digital management tools solution provider in Finland.

Essential Functions:

  • Create local go to market strategy and plan in collaboration with the local sales and customer success teams.
  • Produce catchy and persuasive local sales collateral such as sales sheets, whitepapers etc. and continuously evaluate your local efforts and provide insights and recommendations on how to improve the localisation value of our solutions.
  • Create innovative marketing campaigns that increase digital conversions to prospects and nurture existing customers.
  • Drive local customer advocacy and customer campaigns.
  • Plan, conceptualize and execute local own events, online webinars, sponsored tradeshows events for Finland.
  • Generate, nurture, qualify and track leads and customers through working strategically and analytically with Siteimprove’s customer- and potential user-base.
  • Work closely with Group Marketing & Communications, Global Product Marketing, Product Development, based out of Copenhagen, to create & localize campaigns and materials that solidifies our position as the number one provider of digital management tools and solutions. 


  • Relevant education i.e. a Bachelor's Degree, a Master Degree or any equivalent combination of experience and training that provides the required knowledge, skills and abilities.
  • 3+ years’ experience in lead generation and nurturing, campaign management, planning and handling events, preferably within the software industry.

What We'll Love About You:

  • Native Finnish speaker, with excellent written and communication skills (English is our corporate language, but all marketing activities will be in local language.)
  • Experience with field and digital marketing experience in the IT industry, preferably with a software company.
  • Experience with online marketing, event planning, social media, and online business models.
  • Strong collaboration and teambuilding skills.
  • Excellent time management, organizational and planning skills.
  • Familiar with HubSpot (or similar marketing campaign management system like Marketo/Eloqua) for campaign execution and lead and customer management.
  • You are expected to travel to Finland occasionally for events and meetings.

What You'll Love About Us

Siteimprove is a Danish founded multinational SaaS company with 500 employees worldwide. In addition to our headquarters in the heart of Copenhagen, we have eight offices around the world that you will get to work together with to make the web a better place. Our services help more than 6,000 organizations manage and improve their digital presence. With the Siteimprove Intelligence Platform, our clients gain complete visibility and deep insights, empowering them to measure what matters, drive accountability, and act with certainty.

We’ve been experiencing rapid growth for the last couple of years, which translates to a determined and exciting work environment with good opportunities for career growth and professional development for our employees. Furthermore, you’ll have the chance to influence the company in different ways such as suggesting ideas for our products and participate in our CSR activities. Learn more about our CSR efforts here.

During your first week of employment you will get together with other new hires for the Onboarding. Introductions to our products and our departments will prepare you for a great start in your new role. We, of course, also organize some social activities, where you’ll get to know your new colleagues and the Siteimprove culture.

We offer:

  • Great and Inspiring Company Culture.  We are passionate, innovative and people-centric. Consistently named as a great place to work across the globe.
  • Amazing Kitchen Staff. Our celebrity head chef and his kitchen staff cook delicious lunch for us every day. There’s always cake on Fridays and on special occasions and celebrations (which, luckily, is quite often). Naturally, we offer free coffee, free sodas and free fruit ad libitum. Opportunity to buy food to take home at extremely reasonable prices.
  • Outstanding Office Location. We are located in the heart of Copenhagen in a beautiful building sometimes referred to as “the Palace” by our employees.
  • Own Friday Bar. On the top floor, we have our very own Friday Bar with quality beverages. In the summer, we may take the party to our cozy courtyard for barbecuing in the sun.
  • Corporate Social Responsibility.  We do various activities to be a good corporate citizen, and we are very proud to be a socially responsible company, internally and externally. Learn more about our CSR efforts here.

How to apply:

Click on the ‘Apply Now’ button to submit your application in English preferably. If you have any questions regarding the job, feel free to contact our Talent Acquisition Specialist Katrine Rav Hallas at +45 31198910. We review applications on a continuous basis, so the sooner you apply, the better.

Siteimprove is a global corporation and has developed data practices designed to assure your personally-identifiable information is appropriately protected. Please note that personal information may be transferred, accessed and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at

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