Marketing Specialist, Marketing Mix Modelling

Do you know how to turn raw data via modelling into purified insights that makes a big commercial difference? Then you might be the next Marketing Specialist we are looking for in Global Media & Agency Management in Arla Foods.

About the job
Your primary role will be to continuously  support business objectives and improve our media and commercial performance.
Your primary area of responsibilities will be: 

  • Responsible for econometric/marketing mix modelling via licensed software and other types of analyses originating therefrom
  • Help conduct, develop and drive media ROI agenda in Arla with the rest of the modelling team.
  • Build/maintain a strong stakeholder relationship (both internally in Arla and externally towards partners) to ensure results are understood and learnings are widely executed.

In short, you’ll play a key role in bringing data and insights to the forefront of everything we do in Global Media & Agency Management. More specifically, your tasks will be:

  • Conduct econometric/marketing mix modelling across markets, categories and brands and support execution of media learnings – deliver learnings on optimal budget alloca-tion across touchpoints, timing and weighting + to some extend input on creative quality (in regard to sales stimulation) 
  • Drive global marketing budget allocation project - deliver learnings on optimal total media budget allocation across markets, categories and brands
  • Drive portfolio media budget allocation projects pr. markets – deliver learnings on how to optimize budget allocation across brands in a given market
  • Supply input to specific media/budget plans and overall media/budgeting guidelines
  • Support overall ROI agenda in Arla Foods
  • Drive agenda of putting data and analyses first to gain maximal value of all media initiatives.

Who are you?
You are data-driven by heart and passionate about the opportunities made available with machine learning and automation. Furthermore, you have a relentless curiosity for using data models to under-stand consumer behaviour, trends and patterns.

In addition, you have:

•    A degree in Marketing, IT, computer science, business intelligence or similar
•    Proven experience with different data mining and statistics 
•    Experience working with datasets of different sizes and shapes
•    Highly developed analytical skills
•    Great presentation and visualization skills
•    Preferably media knowledge/experience – could be from an agency
•    Strong English skills – verbally and in writing.

What do we offer? 
You will be part of Global Media & Agency management where we in a dynamic and collaborate way focus on optimizing marketing/media effectiveness and efficiencies. Our department is part of Marketing Excellence and Digital and position is placed in Arla Foods global HQ in Viby, Denmark.

We’re committed to professional development and promoting from within. Our positive and col-laborative culture will bring out the best in you. And you’ll join a market leader who produces nutritious household favourite brands in a way that make things better for our customers, the farmers who own us, and the whole world.

Application and contact
If you want to be part of something special and help shape the industry, then seize this exciting opportunity at Arla. Please apply as soon as possible. We will invite for interviews on a continu-ous basis.

For additional information, please call Head of Global Media & Agency Management, Jan Worre,  on +45 87 33 28 22.


Du har ikke vedlagt dokumenter til din ansøgning. Klik på 'OK' knappen nedenfor for at sende din ansøgning alligevel, eller klik på knappen "Annuller" og vedhæft dokumenter, før du sender din ansøgning igen.

Modtag jobannoncer der minder om dette job i din indbakke.Når du tilmelder dig accepterer du samtidig vores privatlivspolitik. Du kan altid trække dit samtykke tilbage.

Mere af samme slags?

Modtag jobannoncer der minder om dette job i din indbakke.




Når du tilmelder dig accepterer du samtidig vores privatlivspolitik. Du kan altid trække dit samtykke tilbage.

Andre job der matcher din søgning

Senior Finance Specialist in Supply Chain - Business Partnering & Project Lead, Aarhus

ARLA FOODS AMBA

Viby J
Are you interested in a position where you can use your financial insights to help develop new areas of Arla Foods? Are you skilled at taking the lead on a range of different projects? Then take a look at this role which gives a lot of variety in fi...
Indrykket:17. december 2020

Senior Finance Specialist in Supply Chain - Partner to International Production, Aarhus

ARLA FOODS AMBA

Viby J
Would you like to mix your strategic talents with your financial insights to help develop new areas of Arla Foods? Taking on finance tasks to support our international (outside Europe) production areas, you will work closely with the business to hel...
Indrykket:9. december 2020

Senior tilbudsspecialist søges til Arkitema

Arkitema Architects

Århus C
Har du flere års erfaring med at udarbejde tilbud inden for rådgivningsbranchen? Vil du være med til at udvikle Arkitemas tilbudsteam? Er du en god formidler? Arbejder du med layout? Og kan du styre en stram tidsplan? Så er jobbet som senior tilbuds...
Indrykket:15. januar 2021

Momsspecialist til store selskaber - Skattestyrelsen i Aarhus

Skatteforvaltningen, Aarhus, Slet Parkvej

Tranbjerg J
Interesserer du dig for vejledning og revision af moms og lønsum i store selskaber? Har du lyst til at indgå i et udvidet samarbejde med de største virksomheder i Danmark? Måske er du revisor el.lign., der trænger til bedre life-work balance? Så læs...
Indrykket:13. januar 2021

Communication Specialist

Starco

Århus C
Can you demonstrate a true passion for strategic communication, and are you capable of working in a wide international scope covering internal as well as external communication, B2B as well as B2C branding and digital as well as analogue communicati...
Indrykket:15. januar 2021

Mere af samme slags?

Modtag jobannoncer der minder om dette job i din indbakke.




Når du tilmelder dig accepterer du samtidig vores privatlivspolitik. Du kan altid trække dit samtykke tilbage.

Andre job der matcher din søgning

Senior Finance Specialist in Supply Chain - Business Partnering & Project Lead, Aarhus

ARLA FOODS AMBA

Viby J
Are you interested in a position where you can use your financial insights to help develop new areas of Arla Foods? Are you skilled at taking the lead on a range of different projects? Then take a look at this role which gives a lot of variety in fi...
Indrykket:17. december 2020

Senior Finance Specialist in Supply Chain - Partner to International Production, Aarhus

ARLA FOODS AMBA

Viby J
Would you like to mix your strategic talents with your financial insights to help develop new areas of Arla Foods? Taking on finance tasks to support our international (outside Europe) production areas, you will work closely with the business to hel...
Indrykket:9. december 2020

Senior tilbudsspecialist søges til Arkitema

Arkitema Architects

Århus C
Har du flere års erfaring med at udarbejde tilbud inden for rådgivningsbranchen? Vil du være med til at udvikle Arkitemas tilbudsteam? Er du en god formidler? Arbejder du med layout? Og kan du styre en stram tidsplan? Så er jobbet som senior tilbuds...
Indrykket:15. januar 2021

Momsspecialist til store selskaber - Skattestyrelsen i Aarhus

Skatteforvaltningen, Aarhus, Slet Parkvej

Tranbjerg J
Interesserer du dig for vejledning og revision af moms og lønsum i store selskaber? Har du lyst til at indgå i et udvidet samarbejde med de største virksomheder i Danmark? Måske er du revisor el.lign., der trænger til bedre life-work balance? Så læs...
Indrykket:13. januar 2021

Communication Specialist

Starco

Århus C
Can you demonstrate a true passion for strategic communication, and are you capable of working in a wide international scope covering internal as well as external communication, B2B as well as B2C branding and digital as well as analogue communicati...
Indrykket:15. januar 2021