Omnichannel & Digital Marketing Analyst

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Nov 21 2022

Why GSK?

Uniting science, technology and talent to get ahead of disease together

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Find out more:

Annual Report 2021

Omnichannel and Digital Marketing Analyst

As the Nordic level (DK, FI, NO, SE) Omnichannel and Digital Marketing Analyst, you will enable data-driven decision making by providing analytics to guide Nordic Brand teams in optimizing marketing investments across channels. You will be based in either Denmark, Finland, Norway or Sweden.

In this role you will…

  • Acting at subject-matter expert in digital/omnichannel marketing analytics driving the use of analytics and optimization of provided analytics (tools, dashboards, KPIs)
  • Partner with regional and global teams and 3rd party data & analytics providers to identify new approaches and new data sources to further improve digital/omnichannel marketing analytics
  • Upskill local brand teams on how to use analytics for data-driven decision making to optimal customer experience and channel mix (together with Omnichannel and Digital Marketing Lead and Data & Analytics Manager)
  • Provide recommendations on channel choices and content optimization (e.g., email marketing, web analytics, webinars, social media analytics, paid media campaigns etc.)
  • Why you?  

    Qualifications & Skills:

  • Degree in Marketing, Digital marketing and/or Analytics, Data-science or similar
  • 3+ years of experience in developing and measuring digital and omnichannel marketing campaigns
  • Experience (or willingness to learn) in using tools for measurement of digital channel performance, e.g. Adobe Analytics, Salesforce Marketing Cloud, Claravine, Power BI, Sprinklr, Social media platforms
  • Excellent communication skills in English (written and verbal) and ability to interact with both business and tech teams
  • Preferred:

  • Thrives to be working under pressure and to tight deadlines
  • Fluent in at least one of the Nordic languages, speaking and writing
  • Ability to drive priorities in collaboration with key stakeholders.
  • Excellent project management capabilities
  • Strong desire and track record to 'make a difference' and add value in the role.
  • Personally flexible and consultative - able to interact and build strong and credible relationships at all levels
  • Ability to set and follow processes and procedures with a high level of attention to detail but flex these processes and procedures when the market or situation changes
  • GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

    Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

    Skriv i din ansøgning, at du fandt jobbet på ofir.dk


    Omnichannel & Digital Marketing Analyst

    Nov 21 2022

    Why GSK?

    Uniting science, technology and talent to get ahead of disease together

    GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

    Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

    Find out more:

    Annual Report 2021

    Omnichannel and Digital Marketing Analyst

    As the Nordic level (DK, FI, NO, SE) Omnichannel and Digital Marketing Analyst, you will enable data-driven decision making by providing analytics to guide Nordic Brand teams in optimizing marketing investments across channels. You will be based in either Denmark, Finland, Norway or Sweden.

    In this role you will…

  • Acting at subject-matter expert in digital/omnichannel marketing analytics driving the use of analytics and optimization of provided analytics (tools, dashboards, KPIs)
  • Partner with regional and global teams and 3rd party data & analytics providers to identify new approaches and new data sources to further improve digital/omnichannel marketing analytics
  • Upskill local brand teams on how to use analytics for data-driven decision making to optimal customer experience and channel mix (together with Omnichannel and Digital Marketing Lead and Data & Analytics Manager)
  • Provide recommendations on channel choices and content optimization (e.g., email marketing, web analytics, webinars, social media analytics, paid media campaigns etc.)
  • Why you?  

    Qualifications & Skills:

  • Degree in Marketing, Digital marketing and/or Analytics, Data-science or similar
  • 3+ years of experience in developing and measuring digital and omnichannel marketing campaigns
  • Experience (or willingness to learn) in using tools for measurement of digital channel performance, e.g. Adobe Analytics, Salesforce Marketing Cloud, Claravine, Power BI, Sprinklr, Social media platforms
  • Excellent communication skills in English (written and verbal) and ability to interact with both business and tech teams
  • Preferred:

  • Thrives to be working under pressure and to tight deadlines
  • Fluent in at least one of the Nordic languages, speaking and writing
  • Ability to drive priorities in collaboration with key stakeholders.
  • Excellent project management capabilities
  • Strong desire and track record to 'make a difference' and add value in the role.
  • Personally flexible and consultative - able to interact and build strong and credible relationships at all levels
  • Ability to set and follow processes and procedures with a high level of attention to detail but flex these processes and procedures when the market or situation changes
  • GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

    Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

    Skriv i din ansøgning, at du fandt jobbet på ofir.dk


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