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Senior BI Analyst

We are looking for a Senior BI Analyst to empower stakeholders across our business with key insights, reporting and analyses, and to further develop our Amazon Redshift cloud data warehouse. 

Do you have excellent analytical and innovative skills and want to play a key role in optimising high quality products and the success in a high-paced industry? Then you might be the candidate we are looking for!

Better Collective is a leading sports betting media group that improves the global sports betting experience. We create a transparent and safe betting environment through innovative technologies and trusted platforms that deliver transparent and responsible sports betting content. 


As Senior BI Analyst in our commercial Business Intelligence team your key objective will be to identify and implement key insights and optimisation points across the full Better Collective value chain. You will also further develop and maintain our Amazon Redshift cloud data warehouse and ensure BI is able to support and empower our key stakeholders across Better Collective with data-driven analysis and recommendations. Furthermore, it is essential that you have a natural drive to continuously improve and innovate our BI data systems. It is expected that you are able to combine a profound technical background with a commercial mindset and that you will take an active role in supporting your team members with your technical knowledge and commercial mindset.



  • Further develop, integrate and combine Redshift with our Tableau and Alteryx solutions across Better Collective
  • Provide business stakeholders with key insights, analyses and recommendations
  • Implement key insights and optimisation points across Better Collective
  • Ensure the highest level of reporting and dashboards to e.g. Management, the Board and business owners
  • Further improve our insights about our users, in order to deliver key commercial insights to support e.g. Business Development or Group Acquisition Marketing 


  • Has a high level of passion and perseverance
  • Has a profound analytical and commercial mindset, an excellent ability to grasp the whole value chain while having a profound technical understanding
  • A good team player and at the same time able to carry out projects independently
  • Works proactively and has excellent communication skills (both written and oral)
  • Preferably knows SQL, Python, R and VBA
  • Has the ability to comprehend complex frameworks and is very detail oriented
  • Excels in Redshift or similar cloud data warehouse, Tableau or similar, Alteryx, Excel
  • Has comprehensive experience within the field of Business Intelligence, in-house consulting or other commercial business related analytical department
  • Has excellent recommendations and a proven track record 
  • Holds a master’s degree in the field of commercial business



We look forward to hearing from you and we accept applications until 22nd of November. We will process your application quickly and give callbacks continuously until we find the perfect candidate.

Expected start date: as soon as possible.


If you have any questions about the position, you are welcome to write to our Director of BI, CI and Data Science Mathias Gitz Madsen at

Please do not send applications to this account, only inquiries.


Better Collective is a nine-time Børsen Gazelle winner developing award-winning products with the vision to empower sports bettors to get the most out of their entertainment experience. In Better Collective we have more than 450 dedicated and talented employees on a global level, and more than 125 of us are located at our HQ based right in the heart of Copenhagen. 

It is crucial to us to attract and retain skilled employees. We offer a great working environment in our charming office, with a lively working environment that is characterized by a pioneering spirit and a global vision.

You can get an insight into the life at Better Collective, updates and news if you visit our Instagram, facebook or Linkedin profile for news and updates.

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