Senior brand manager cooking - Europe

You could be the person to continue development of one of the fastest growing brands in Europe?  “The Arla brand is on a growth journey, and the reason why I love my job is that I feel we have the opportunity to truly influence the brands journey. Working on strategic challenges and making things happen on a daily basis makes us thrive” says VP Arla Brand EU Katie Reed

What’s the job

Reporting directly to the VP of the Arla Brand in the EU, you can be based in any of our offices in Denmark, Sweden, Finland, Germany, Holland or the UK, depending on where you live.

Either way, you will be responsible to develop and launch the exciting brand growth platform of cooking building across Europe, based on the Nordic successes of Arla Koket (Sweden), Karoline’s Kokken (Denmark) and more recently Lempi (Finland). Building our proposition around cooking will take flair and creativity because after all that’s what inspires us all in cooking. Leading markets to build this opportunity together will take leadership and drive. More specifically, you will:  

  1. Develop and lead brand vision, strategy, positioning, tone of voice for EU launch.
  2. Lead portfolio development, including leading on some innovation as needed
  3. Work in close collaboration with existing cooking markets to build in expertise
  4. Create a consumer-driven and insightful business model in touch with consumers’ and customers’ needs and external focus.
  5. Secure strategic alignment across key functions (i.e. Supply Chain, Innovation etc)
  6. Develop marketing mix & cooking inspiration thinking
  7. Manage and lead external agency relationships.
  8. Build excellent market relationships ensuring strong cooperation to deliver excellence in local execution through local marketing teams.

Who are you?

You know brands and innovation and have a passion for an entrepreneurial inquisitive approach to building business with a positive pace and impatience.  Knowing how to bring people along on the journey and build strong relationships and networks, you are able to make use of your vision and creative flair to make an impact.

  • Have solid experience with brands and developing innovation having worked within the European market and ideally have some global/central working experience
  • Open to travel up to 2-3 days per week (2-3 times a month) in the EU markets of Denmark, Sweden, Finland, Germany, Holland or UK – if you are based in Viby, Denmark, this will be less as you will not be travelling every week [Covid dependant]

What do we offer?

Joining a co-operative business owned by the farmers who make the milk which goes onto produces our nutritious and sustainable household-favourite brands gives a strong purpose felt throughout the business. As part of the Arla brand team you’ll play a vital role in growing the brand and get the chance to join a close EU team with colleagues based in the UK, Denmark & Holland. At Arla we’re committed to professional development and promote from within wherever possible. Our positive and collaborative culture will bring out the best in you.

Application and contact

If you want help shape our brand, then seize this exciting opportunity. We will screen applications and invite candidates into process on an ongoing basis. For additional information, please call VP of the Arla Brand in the EU Katie Reed on +44 7813526573.

COVID-19 Notice:

We are busy producing dairy products so we can continue #fillingtheshelves and #feedingthenation. Recruiting talent to Arla thus stays one of our top priorities also during these difficult times. Necessity is the mother of invention, so we have moved to virtual hiring and onboarding processes for most of our recruitments to enable candidates and our recruitment teams to get close while respecting social distancing. If at the final stages of a recruitment, a candidate would prefer to meet in person, we take all the necessary precautions to ensure everyone's safety.


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