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Senior Marketing Manager Beverages

Job Description

Are you up for the challenge? Apply now! You'll be rewarded with global career opportunities, constant learning and development. We offer you the opportunity to be part of a highly successful and highly ethical company that is making a difference.

PEPSICO
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio. This portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visitwww.pepsico.com .

Building a more sustainable food system is critical for the health of our communities and the planet we all share. Take a look at the latest efforts by PepsiCo to fight climate change, protect natural resources, and more:https://pepsico.com/sustainability/strategy.

Why PepsiCo Nordic?
PepsiCo Nordics Market Unit (MU) has a headquarter in Copenhagen and belongs to the North-West Europe (NWE) cluster (BNLX + Nordics MU). We are a highly motivated team of 50 employees, with a clear ambition to retain and develop our great work environment together with a strong business performance. The 27 million people living in Denmark, Norway, Sweden, Finland and Iceland are no strangers to PepsiCo's portfolio of juice, food, snacks, carbonated and non -carbonated beverages. Our brands Pepsi Max, Mountain Dew, Tropicana, Quaker, Lays and Doritos enjoy strong positions within the marketplace and are loved by consumers throughout the geography. Joining PepsiCo means joining a dedicated team where innovation and forward thinking are encouraged.

MAIN PURPOSE OF THE ROLE
Marketing Manager is responsible for the Consumer Strategy in the Nordics, leveraging category communications & innovation and adapting them to the Nordics markets. As a consequence, the AOP and a robust commercial calendar will be built across the Nordic markets of Norway, Sweden, Denmark, Finland and Iceland.
Execute outstanding marketing calendar, adapt and course correct to local business, market, media & customer conditions. You’ll make commercial trade-offs (local refresh / budget / media plans) to allow for optimal AOP delivery, with local CLT (category leadership team).

PRIMARY ACCOUNTABILITIES
Partnerships:
- Build and develop close partnerships with our bottling partners, external agencies and broader internal stakeholder group.

Strategy Deployment:
- Senior partnership with category teams and across the matrix to execute approved strategy.
- Represent Market Unit perspective & requirements at all meetings (innovation / equity councils)
and SBP / AOP.

Marketing Plan AOP:
- Ownership for development & execution of local marketing calendar.
- Develop key account plans, promotional calendar and net rev (pack price) management with CLT.
- Local decision rights at Market Unit Activation Board. Ensure all key projects are passed through
activation board.
- Execution of efficient & effective media plan (including MMM/econometrics) and marketing
budget, maximizing working spend.

Customer / Shopper Engagement:
- Deliver customer engagement through compelling plans and add local customer activation as
appropriate.
- Build internal support through sales conference & key sales forums.

Consumer Engagement:
- Ensure all innovation, packaging / communications (IMC) and digital are locally relevant.

Course Correction:
- Responsibility for appropriate course correction with local CLT (and category where appropriate) to
deliver AOP commitments.

Functional leadership:
- People manager for a team of 5-6 FTE’s.
- Internally: Ensure Business Unit aligned and inspired by marketing plans. Fully supported by CLT and
category teams.
- Externally: Ensure suitable internal / external talent pipeline for local roles. Overall lead for local
agency selection, management & ongoing negotiation. Proactively seek external best-practice and
bring into the business.

Qualifications/Requirements

KEY SKILLS AND REQUIRED EXPERIENCE
Essential:

  • University degree
  • +10 years commercial FMCG experience in marketing roles with proven track record
  • Proven track record with managing key stakeholders (senior level management)
  • Nordic responsibility held previously with proven track record
  • Significant brand management experience with proven track record
  • Up to date on Consumer trends and Media Habits
  • Strong agency management experience linked to marketing through multiple touch points
  • Strong understanding of how to leverage Consumer and Shopper Insights into strategy and marketing plan development
  • People Management positions held previously with proven track record
  • Strong budget management experience
  • Ability to travel when required (50-60 days a year)
  • Desired:
  • Previous background from leading international FMCG company
  • Strong commercial understanding
  • Competencies:
    Essential:
  • Fluent English
  • Strong strategic mindset
  • Ability to navigate and influence within matrix structure with proven track record
  • Analytically strong with ability to sort through multiple data sources
    Strong relationship builder
  • Strong Digital marketing capabilities
  • Desired:
  • Fluency in one Nordic language
  • Strong understanding of Nordic retail environment and trends
  • We invite candidates to interviews on an ongoing basis and would highly recommend you to send us your resume as fast as you can.

    We are an equal opportunity employer and we value diversity and inclusivity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; color, nationality, ethnic or national origin. Please also visit www.pepsico.com/about/diversity-and-engagement for more information on what we do in practice to embrace diversity and inclusivity in the working surroundings and in society.


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