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Senior Marketing Manager Urban Development

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329832369Phoenix-d04555bd12018-06-14T00:00:00Senior Marketing Manager Urban Development

Export, License and Urban Development (ELUD) has an ambitious growth strategy and we are looking for an experienced and dynamic personality with strong marketing skills and business acumen. You will be responsible for fuelling the growth by developing the marketing strategy and driving it to execution in key markets and big cities.

The position

You are offered an opportunity to work with marketing strategies and brand development in an organisation which is focused on new markets and lead the long term profitable growth of the key international brands of the Carlsberg portfolio. Together with a range of internal stakeholders across functions, and with our partners you develop brand programs, define and implement best practice and continuously seek to optimise and increase performance. Your other responsibilities are:

  • Lead the Urban Development marketing strategy to execution
  • Portfolio planning
  • Guidance and approval of local operational Brand & Channel plans
  • Coaching and support to City Marketing Managers
  • Digital and SoMe specialist
  • Be the brand guardianp within the new markets and secure compliance with global brand standards
  • Develop detailed blue prints and execution guidelines for launch and build markets
  • Sell-in to potential Partners and subsequently provide launch strategy support
  • Lead, inspire and manage a global community of stakeholders and enable easy access to tools, assets and information for the global community

     

The profile

We expect you to combine a master degree in marketing with extensive international experience from a brand/marketing position, where you have lead and build brands within the consumer goods industry. You are a business oriented marketer with consumers and customers at the heart and excellent commercial understanding.

You are used to work project based, and have managed your own projects from strategy to execution. You are effective at working with stakeholders at all levels of seniority.

You present yourself as highly experienced in the broad marketing portfolio, with specific interest for brand development. You are of course fluent in English and you are able to travel up to 80 days a year.

As a person one of your most remarkable characteristics is your continuous strive for results and thirst for great. You are a strong communicator with excellent presentation skills, and with an ability to influence and excite internal and external stakeholders and secure buy in to concepts and program. Even when things get tough, you stay positive, proactive and innovative.

Your strong analytical & numerate skills leverages data and insights to build strong foundation for decision making. Able to provide high level strategic thinking as well as operational understanding and guidance on implementation.

You are flexible, service minded and can adjust to the situation and the requirements. All of this you combine with a team spirit and focus on succeeding together with others.

The position is located in Copenhagen and reports directly to the Senior Director Urban Development Commercial Operations Christian Maffeo.

 

To apply

For more information please contact Senior Director Christian Maffeo Christian.maffeo@carlsberg.com or HR Director Torben Andreasen Torben.andreasen@carlsberg.com

Please apply no later than June 30 2018.

 

Carlsberg Export, License & Urban Development is the company in Carlsberg Group responsible for export and license business in all markets, where Carlsberg does not have a brewery. Together with local license and import partners and through our own sales offices, we sell approximately 3 billion bottles of beer & cider in 100 markets globally. In other words, we serve some 3.000.000.000 bottles of beer to half the population on the planet… needless to say - we can serve much more!

 

A Multinational Company with a Proud Local Heritage

With over 42,000 employees, Carlsberg Group brings a strong local presence to

40 different markets in Europe and Asia.

We are constantly developing our business to bring the best products possible to

consumers around the world and it is important for us to be a successful, professional

and attractive workplace.

2018-07-01T00:50:50.307 Export, License and Urban Development (ELUD) has an ambitious growth strategy and we are looking for an experienced and dynamic personality with strong marketing skills and business acumen. You will be responsible for fuelling the growth by developing the marketing strategy and driving it to execution in key markets and big cities. The position You are offered an opportunity to work with marketing strategies and brand development in an organisation which is focused on new markets and lead the long term profitable growth of the key international brands of the Carlsberg portfolio. Together with a range of internal stakeholders across functions, and with our partners you develop brand programs, define and implement best practice and continuously seek to optimise and increase performance. Your other responsibilities are: Lead the Urban Development marketing strategy to execution Portfolio planning Guidance and approval of local operational Brand Channel plans Coaching and support to City Marketing Managers Digital and SoMe specialist Be the brand guardianp within the new markets and secure compliance with global brand standards Develop detailed blue prints and execution guidelines for launch and build markets Sell-in to potential Partners and subsequently provide launch strategy support Lead, inspire and manage a global community of stakeholders and enable easy access to tools, assets and information for the global community The profile We expect you to combine a master degree in marketing with extensive international experience from a brand marketing position, where you have lead and build brands within the consumer goods industry. You are a business oriented marketer with consumers and customers at the heart and excellent commercial understanding. You are used to work project based, and have managed your own projects from strategy to execution. You are effective at working with stakeholders at all levels of seniority. You present yourself as highly experienced in the broad marketing portfolio, with specific interest for brand development. You are of course fluent in English and you are able to travel up to 80 days a year. As a person one of your most remarkable characteristics is your continuous strive for results and thirst for great. You are a strong communicator with excellent presentation skills, and with an ability to influence and excite internal and external stakeholders and secure buy in to concepts and program. Even when things get tough, you stay positive, proactive and innovative. Your strong analytical numerate skills leverages data and insights to build strong foundation for decision making. Able to provide high level strategic thinking as well as operational understanding and guidance on implementation. You are flexible, service minded and can adjust to the situation and the requirements. All of this you combine with a team spirit and focus on succeeding together with others. The position is located in Copenhagen and reports directly to the Senior Director Urban Development Commercial Operations Christian Maffeo. To apply For more information please contact Senior Director Christian Maffeo Christian.maffeo@carlsberg.com or HR Director Torben Andreasen Torben.andreasen@carlsberg.com Please apply no later than June 30 2018. Carlsberg Export, License Urban Development is the company in Carlsberg Group responsible for export and license business in all markets, where Carlsberg does not have a brewery. Together with local license and import partners and through our own sales offices, we sell approximately 3 billion bottles of beer cider in 100 markets globally. In other words, we serve some 3.000.000.000 bottles of beer to half the population on the planet… needless to say - we can serve much more! A Multinational Company with a Proud Local Heritage With over 42,000 employees, Carlsberg Group brings a strong local presence to 40 different markets in Europe and Asia. We are constantly developing our business to bring the best products possible to consumers around the world and it is important for us to be a successful, professional and attractive workplace.11Jobnetd04555bd100000000000IDK_OFIR_02DKDanmark228DKK2018-06-30T00:00:000000https://career2.successfactors.eu/career?career_ns=job_listing&company=carlsbergg&navBarLevel=JOB_SEARCH&rcm_site_locale=da_DK&career_job_req_id=501&selected_lang=en_GB&jobAlertController_jobAlertId=&0EuropaDanmarkSjælland & øerStorkøbenhavnKøbenhavn3286567CARLSBERG BREWERIES A/S11Ny Carlsberg Vej 1001799København VDKDanmark155.6672940012.53504110
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8Fuldtid46Permanent590595JobNet48408111000https://dispatcher.ofir.dk/statistic/register?context=FeedEntrySearchedCount&feedId=dc2beb84&entryId=d04555bdhttps://dispatcher.ofir.dk/statistic/register?context=FeedEntryDisplayCount&feedId=dc2beb84&entryId=d04555bdhttps://dispatcher.ofir.dk/statistic/register?context=JobApplicationInitiatedCount&feedId=dc2beb84&entryId=d04555bd&page=ShowJob&component=SendApplicationButtonhttps://dispatcher.ofir.dk/statistic/register?context=JobApplicationAppliedCount&feedId=dc2beb84&entryId=d04555bd&page=EmailApplyForm&component=SendApplicationButtonhttps://static.matchwork.com/company/logo/DK/ORS/SoMe/Ledelse_og_HR/Ledelse/5.jpgEr du den nye Marketingchef i CARLSBERG BREWERIES A/S?12008001Dansk3Læse/ tale123403Marketingchef4Marketing6Ledelse355631039Christiannoreply@ofir.comDKDanmarkDKDanmarkda-DK