Publicis Sapient

Data Manager Analytics

Fuldtid

Permanent

Vermundsgade 40A, 2100 København Ø, Danmark

SE PÅ KORT

ID: 2568879

Indrykket for 24 dage siden

Job Description

We are seeking a Data Manager Analytics, with excellent strategic, analytical, technical, stakeholder management, communication and presentation skills, who is eager to share in the successes of a small, dedicated, growth-driven team.

As part of our evolving Data & Insights practice, you will be working closely with internally- and externally-sourced quantitative and qualitative data sets, as well as other inputs, will expertly craft data strategy, insights, and a well-rounded data story, to set up and convey the impact of our marketing activities with thoughtfully prepared artifacts, including measurement frameworks, performance and measurement plans and results, use cases, and executive-ready insights presentations.

Qualifications

Experience working in a data analytics/data-centric business environment with a strong foundation in data strategy. Consulting background, or agency team orientation preferred.

Entrepreneurial and self-starter mindset, with excellent problem-solving skills.

Excellent leadership skills, with a focus on empathetic leadership, with a team-player attitude.

Expert communicator, both verbally and written, especially as it relates to breaking down complex structures into digestible and relevant points for a diverse set of colleagues, at all levels.

Main Responsibilities

Analyze business needs, define technical and analytical requirements, build operating models, create data strategy, use data-driven decision-making, and use a combination of tools and frameworks to uncover strategic solutions, which deliver business impact and solve stakeholder needs.

Continue to develop and help drive the strategy for the organization's data strategy including data architecture, Reporting, Insights, Analytics, Operations, Predictive modeling, attribution and Machine Learning/AI.

Create data and performance framework templates to visually and simply convey a high-to-low level approach to goals, touchpoints, measurement, as well as specific KPI definition.

Leverage tools, technology, and knowledge of Journey Management practices and methodology to help teams understand how to best analyze their experience-led journeys and campaigns.

Maintain shareable library and knowledge management for all 3rd party insights, research and stats, for easy and searchable access.

Host brainstorms and workshops with data teams or marketing teams to ideate on complex data frameworks and needed solutions.

Lead teams to better understand how to best structure, set up, and program/implement across the Marketing Technology Stack, to best measure and track success across channels, through the end-to-end journey.

Drive forward a test and learn mindset, as well as before and after set up and results related to website performance, media investments, product features, or any other initiatives warranted.

Contribute to the evolution of our Attribution Strategies and Methodologies by maintaining in-depth understanding and tracking of marketing and brand marketing business impacts driven directly or indirectly by the work of our marketing team.

Ability to use data to provide actionable insights for team members and clients.

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