Digital Dialogue Specialist - Nordea

We are looking for a proven Digital Dialogue Marketing Specialist with 3+ years of experience to join the Personal Banking (PeB) Digital Sales team in Denmark. This is an opportunity for you to join the exciting digital transformation of the banking business and to hold a position where your work has a direct influence on the future success of Nordea.

At Nordea, we see that the world is changing fast - and we want to be one step ahead of the curve. That's why we're deeply committed to providing the financial solutions of tomorrow to our customers. We're working in an agile environment where we experiment and grow together. With us, you'll be in good company with a chance to make your mark on something bigger.

About this opportunity

You'll join Digital Sales as a Digital Dialogue Marketing Specialist and you will be responsible for the performance of our customer-facing 1:1 communication from our owned channels, mobile bank app, net bank and e-mail marketing.

What you will be doing:

• Translate business objectives to impactful 1:1 strategies & tactics

• Define target groups, plan and design campaigns and communications flows in all 1:1 channels

• Preparing, executing and measuring results of our 1:1 activities (including performance reports and analytics insights)Write performance-focused content for 1:1 channels: mobile bank app, net bank and e-mail.

• Hands-on management of our owned channels, mobile bank app, net bank and e-mail marketing,

• Testing, evaluation and optimization

• Get inspired from our call center and branches to create the best customer communication

The role is based in Denmark. The team is data-driven focused on performance and committed to maximizing returns on online investments.

Who you are

Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best - and that we imagine you share with us.

To succeed in this role, we believe that you:

• Are a digital native communicator, passionate for anything digital, marketing and performance-related

• Are a skilled content creator with hands-on experience in writing engaging 1:1 messages

• Are numerate and have strong analytical skills, using analytics tools to monitor, measure and provide insights on behavior that can drive desired engagements

• Are a proactive do'er that thrives in a complex environment, generating ideas, solving problems independently and communicating these ideas and decisions effectively to team members and stakeholders

Your experience and background:

• Proven experience in driving online business growth and customer engagements through usage of customer data and 1:1 channels  Experience from Adobe tools is a strong plus

• Hands-on experience in using analytics platforms (campaigns, tools, measurement, follow-up and analysis) like Adobe Analytics and Power BI is preferred

• Experience working with call centers and branches, listening in on calls and use this knowledge actively for 1:1 communication

• Fluency in both written and spoken Danish & English (professional level)

• Master's degree in marketing, advertising, business or related field. Equivalent years of working experience will be considered in lieu of a degree

If this sounds like you, get in touch!