Paid Marketing Specialist

Do you have a passion for paid marketing and a knack for strategizing across multiple digital platforms? Are you a structured, performance-driven marketer with an eye for trends across Google, Meta, and TikTok? Then you might be the Paid Marketing Specialist we're looking for at Flying Tiger Copenhagen, one of the world's most successful – and definitely most fun – retailers.

We are looking for a Paid Marketing Specialist (maternity cover) for Flying Tiger Copenhagen's Marketing Performance department. The position is a maternity cover with a contract until May 30th, 2025 with the possibility of extension.

In this dynamic role, you will be the channel owner of all paid marketing efforts, responsible for strategizing, planning, and reporting on the performance of campaigns across various platforms to improve the performance of our main KPIs. You will report directly to the Team Lead for Marketing Performance.

This is the job

You will be part of an informal marketing department where we have fun and no two days are the same. The company and our team, spanning partnerships in 30+ countries, operates in English. The Marketing team consists of 20+ colleagues working within our Customer & Digital department.

Your tasks will include

• Lead the planning and execution of our paid marketing strategy.
• Serve as main point of contact for our digital marketing agency, overseeing the setup and execution of campaigns across both search and social platforms.
• Develop media plans and allocate budgets effectively, ensuring alignment with our marketing objectives.
• Monitor and report on campaign performance to main stakeholders, ensuring all paid activities achieve set KPIs.
• Dive into data insights to refine strategies and enhance campaign performance.
• Collaborate with cross-functional teams to align paid marketing efforts with broader marketing initiatives.

This is you

• You bring at least 2 years of relevant experience, with a proven track record in leading paid marketing initiatives.
• You possess a deep understanding of Google, Meta, and TikTok advertising platforms, along with expertise in Google Analytics for performance analysis.
• You are proficient in managing budgets effectively, ensuring optimal allocation of resources across campaigns to maximize ROI.
• You are skilled in analyzing data to extract actionable insights, with a focus on optimizing campaign performance.
• You have a strategic mindset and the ability to align paid marketing efforts with overall business objectives, ensuring cohesive and effective campaigns.
• You are experienced in managing multiple projects simultaneously with strong organizational skills and attention to detail.
• You have a passion for keeping up-to-date with the latest paid marketing trends and innovations.
• You have strong communication skills and and a collaborative spirit to work seamlessly with teams and stakeholders across the organization
• Previous experience in leading teams or managing projects is advantageous.
• You are fluent in English, with proficiency in both spoken and written communication.

This is us:

Flying Tiger Copenhagen is a company with strong values founded in Scandinavian culture. We want to be fun and relevant, and we put our heart into everything we do.

Flying Tiger Copenhagen offers:

• Probably the best location - in the heart of Copenhagen
• Attractive pension
• Private health insurance - also including children
• Flexibility with the possibility of working from home
• Fun and dynamic culture
• Social workplace with parties, friday bars, staff club etc.
• International work environment founded in Scandinavian culture
• Restaurant food everyday
• And much more…

If this resonates with you, apply through the link in the job ad.

We are viewing applications on an ongoing basis, so hurry up and show us what you’ve got – we can’t wait to meet you!

Did you know

We take climate change very seriously and work very hard to minimize our carbon footprint. We do this by buying less plastic and more renewable materials (everything which grows) – and we also want to make sure that all stores are run on renewable energy. We walk the talk – and make sure that what we do is validated by external experts, in the Science Based Targets initiative. You can read more about our work with climate action here: https://flyingtiger.com/pages/sustainability-eco-friendly.