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UDLØBET

Danske Bank

Senior Brand Activation Manager

Fuldtid

Permanent

Danmark

SE PÅ KORT
ID: 2557893
|
Indrykket for 32 dage siden

Senior Brand Activation Manager – virtual formats and digital engagement 

Do you want to play a key role in activating Danske Banks brand? 

Are you an experienced Brand Activation manager with a record of accomplishments in delivering brand activation initiatives that drive brand positioning, awareness and engagement across physical events and digital channels. Do you want to take part in driving brand activation innovation and being part of a team, that develops and executes initiatives with the purpose to create brand impact across the Nordics? 

About us

Danske Bank is a Nordic bank with bridges to the world around us. For 150 years, we have supported people and businesses in releasing their potential. A career with us is an opportunity to join a community of 22,000 colleagues in a culture where we are committed to Teaming Up, Owning It and Being Open. Together, we are on a journey to transform Danske Bank into a better bank. For our customers, our employees and the societies around us.

We're looking for an experienced Senior Brand Activation Manager with a proven track record of driving impactful brand initiatives across physical events and digital channels. Join us in crafting innovative strategies that elevate brand positioning, awareness, and engagement with key audiences throughout the Nordics.

Your team and colleagues
You will be an integral part of the Brand & Activation team within the Nordic Business Marketing organization, collaborating closely with a dynamic group of highly engaged and passionate brand and marketing specialists. As a function, we cherish the strong team spirit that defines us, and we are eager to welcome someone who shares our enthusiasm and commitment to excellence in their work. Join us in driving forward our brand activation initiatives with energy, dedication, and a collaborative spirit that fuels our collective success.

Your responsibilities will include:

As a Senior Brand Activation Consultant, you will be at the forefront of developing innovative concepts and strategic plans for brand activation initiatives, specialised within virtual and digital format, that resonate with our audience and promote our brand. This role requires a blend of creativity, strategic planning, and effective communication to create impactful brand experiences.

You will:

  • Develop and execute comprehensive brand activation plans aligned with business objectives, consumer insights, and market trends.
  • Craft engaging and innovative concepts, specialised within digital/virtual formats, that align with our brand's objectives, target audience and values.
  • Work closely with creative teams to develop compelling content and collateral for brand activation initiatives.
  • Track and analyse the effectiveness of brand activation initiatives, gathering consumer insights, feedback, and performance metrics to assess effectiveness and inform future strategies.
  • Stay ahead of industry trends, consumer preferences, and competitive landscape to inform brand activation strategies and tactics.
  • About you:
    Our ideal candidate is a highly motivated and results-oriented marketing or events professional with 5 years of experience in brand activation, specialized within virtual formats with high levels of online engagement. You excel at planning, executing, and measuring successful consumer-facing initiatives that drive brand impact. You have strong communication and presentation skills, coupled with a creative mind for developing innovative strategies.

    As a team player who collaborates well with internal stakeholders and external partners, you can leverage data to create innovative brand activation initiatives. Additionally, you should be familiar with brand- and project management principles and industry trends and drive brand activation ideas forward.

    Your title in job contract will be Senior Brand Activation Consultant.

    Interested?

    We will collect applications and run interviews. If you have any questions, please reach out to Stine Huynh Lyngbo

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