Senior Marketing Automation Specialist

Mercell is an industry leading software company, created in 1999, with the mission to re-imagine tendering and unlock business opportunities. Mercell makes big scale buying easy, strategic sourcing simple, and monitors the tender market for companies, so they can grow their market share. 

Suppliers get easy and fast access to the full scope of tenders in the market – meaning they can generate more business. Buyers get access to the best suppliers via lean and compliant processes – meaning they will never miss a minute.

We support a diverse customer base of +30.000 buyers and suppliers across geographies, industries and sizes. 

Our culture is based on the Mercellian Spirit of continuous growth, curiosity, trust and courage. 

Working at Mercell

Mercell is an industry leading software company, created in 1999, with the mission to re-imagine tendering and unlock business opportunities. Mercell makes big scale buying easy, strategic sourcing simple, and monitors the tender market for companies, so they can grow their market share. We support a diverse customer base of +30.000 buyers and suppliers across geographies, industries and sizes. It’s a great time to join us and shape the future of Mercell as we revolutionize the world of tender management. 

Our culture is based on the Mercellian Spirit of continuous growth, curiosity, trust and courage. You will work in a dynamic international environment with ambitious and dedicated colleagues who are passionate about what they do, supported to be themselves and together create real value for the society. 

Your Mission 

We're searching for a Senior Marketing Automation Specialist to join our Group Marketing team, and we are looking for someone who's not just skilled, but downright passionate about turning clicks into conversions.

If you've got a knack for making magic happen with marketing automation and you're itching to join a fun and ambitious team, we’d love to hear from you!

Core Responsibilities 

• HubSpot Mastery: Serve as our resident HubSpot expert, owning the configuration, optimization, and maintenance of our HubSpot Marketing automation platform.
• Workflow Development: Design and implement automated workflows within HubSpot to automate the customer journey and streamline marketing processes, from lead capture and segmentation to lead nurturing and conversion.
• Customer journeys: Develop personalised customer journeys tailored to different buyer personas, lifecycle stages, and engagement levels.
• Lead Nurturing and Scoring: Develop and execute lead nurturing strategies to guide prospects through the buyer's journey and drive conversions. Implement lead scoring models to prioritize leads based on engagement, behavior, and qualification criteria.
• Email campaigns: create, optimize, and manage email campaigns within HubSpot, from campaign setup and audience segmentation
• Reporting: Monitor and analyze the performance and impact of digital programs using HubSpot's reporting and analytics tools.

Required Qualifications  

• Extensive experience in marketing automation (preferably 5+ years).
• HubSpot Certification(s) required, with demonstrated proficiency in HubSpot Marketing Hub and CRM functionality and capabilities.
• Proven track record of excelling at activation and retention in a SaaS setting.
• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
• Demonstrable skills in system integration, data management, and ensuring data quality.
• Results-oriented mindset with a focus on continuous improvement and ROI.

Preferred Qualifications  

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Strong technical aptitude and knowledge of CRM systems and digital marketing tools.
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to manage stakeholders and work effectively across teams and departments.
• Experience in in-app user activation would be a huge advantage
• Strong problem-solving skills

Start date: As soon as possible / Approximately by 01.07.2024

Duration: Full time

Workplace type: Hybrid remote

Location: Netherlands, Utrecht - or any location in close proximity to one of Mercell's main office locations: Helsinki, Copenhagen, Stockholm, Oslo. 

Has this sparked your interest?

Then we can't wait to have you join our mission and looking forward to receiving your application. 

We will continuously invite qualified candidates for job interviews and will close the job post as soon as we have found the right candidate for this role.

Application Deadline: 17.05.2024 However, do not wait to submit your application - we will read applications and talk to potential candidates as we receive them.

What we Offer

Mercell is in a very exciting period and you will play an important role in our ambitious journey.

Mercell continuously provides great opportunities for growth within the organization. You will have a good opportunity to shape your role and determine your priorities. We look at what you deliver, not how you work or how many hours you spend on each task.

Growth | Curiosity | Courage | Trust

The Mercell core values - Growth, Curiosity, Courage and Trust - serve as a foundation for the decisions we make, how we drive our business and how we interact with our colleagues, customers and others. But they also serve as the basis for the opportunities that Mercell provides for its employees to develop and thrive in their field of work.

Our perks & benefits:

Inclusive culture where you are welcomed to be yourself

Flexible and hybrid work encouraging a work-life balance

Be a part of a collaborative team with high ambitions

Individual development opportunities

Health insurance and pension plan

Competitive salary package

Paid parental leave

 Team lunch and fruits

Computer and iPhone/Android

Unlimited coffee, tea and soft drinks

            Company events like Friday bars, Summer and Christmas parties and more!

(may differ per country/office)

Questions for this position?

We hope you got all your questions answered and you feel confident applying for this position, however if you have more questions or doubts regarding the position, please contact the hiring manager directly.

Happy to chat with you!

Hiring Manager Anton Tarabykin, Head of Demand Generation 

Phone: +45 2840 2681

Email: [email protected]

We may carry out background checks on applicants to verify information that appears on CVs and other documentation. This background check is carried out by an external party and is not carried out without the consent of the applicant. Current applicants will receive further information about this.